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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes
BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...
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The Writing is on the Wall
The year 2017 will go down in the history of the media and entertainment industries of the world as one, which was the most disruptive ever....
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How Women Consume TV On Weekdays
Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...
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Life OK: The Challenger
Television viewers in India are now jostling each other for the remote and couch space to watch their preferred show at prime time i.e.: 8pm to 11pm. With Star Plus, ...
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